MY WORK
MY WORK
Whether you're launching a brand, leveling up your side hustle, or finally replacing that "coming soon" page (👀), I’m here to make your online presence feel fun, functional, and so you.
I collaborated with Masterworks Agency to build a website that showcased their Ad Agency and boosted their brand. With in-house blogs and web seminars, we were able to create a platform that showed their unique brand and housed their work without using any outside platforms. Masterworks Agency aimed to modernize its digital presence to better serve nonprofit and ministry clients. The challenge was to create a website that reflects their mission of "radically reimagining fundraising" while providing a user-friendly experience for diverse audiences.
Masterworks
The redesigned website led to:
Increased user engagement and time spent on site.
Improved lead generation through clear calls-to-action.
Enhanced brand perception aligning with Masterworks' innovative approach
Process & Solution
Discovery & Strategy:
Conducted stakeholder interviews and audience research to understand the core values and needs of the target users.Design & Development:
Developed a responsive design that showcases Masterworks' 35 years of innovation in nonprofit fundraising. The site features:A clean, modern aesthetic with intuitive navigation.
Highlighting key services like data modeling, AI integration, and digital fundraising strategies.
Collaboration & Feedback:
Worked closely with the Masterworks team to ensure the website aligned with their vision and mission. Iterative feedback loops were implemented to refine the design.
Hatch Stillwater
Hatch aimed to create a vibrant and user-friendly online presence that reflects its unique brunch concept and diverse menu. The challenge was to design a website that captures the brand's energy and caters to a wide audience.
Results
The redesigned website led to:
Increased user engagement and time spent on site.
Improved lead generation through clear calls-to-action.
Enhanced brand perception aligning with Hatch's innovative approach.
Process & Solution
Discovery & Strategy:
Conducted research to understand Hatch's brand identity and target audience. Collaborated with stakeholders to define key objectives for the website.Design & Development:
Developed a responsive design that showcases Hatch's inventive menu items and inviting atmosphere. The site features:A vibrant color palette reflecting the brand's energy.
Intuitive navigation for easy access to the menu, locations, and app.
Integration with the Hatch app for seamless ordering and rewards.
Collaboration & Feedback:
Worked closely with the Hatch team to ensure the website aligned with their vision and mission. Iterative feedback loops were implemented to refine the design.